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专业服务范围
Service Range
市场调查及分析顾问服务
Marketing investment and analysis consultant service
1、 中国房地产市场及零售市场的现状及分析
Current situations and analysis about China house real estate market
and retailer market
2、 地区市场及经济分析
Area marketing and economics analysis
3、 项目市场分析
Project market analysis
4、 消费力调研
Consumption power investment
5、 专案分析及项目定位概念建议
Special case analysis and project orientation suggestion
6、 可行性分析
Feasibility analysis
专案策划、形象包装顾问服务
Special case marketing and image packing consultant service
1、 商场性质及形态定位
marketplace character and status orentation
2、商场(物业)命名及规划布局建议
shop marketplace (real property )naming and planning suggestion
3、VI、CI整合推广建议
Comformity spreading suggestion about VI.CI
4、媒体公关宣传推广建议
Media progagandize extending suggestion
5、经营管理及维护策略
Markting management and protecting strategy
市场推广顾问及策划服务
Market populizing consultant and marketing service
1、 各类专案市场定位
1.Every special maket orientation
2、 行业租户的组合及功能布局
2. Combination and function distribution of indursty renting
customer
3、 拟订具体目标商户
3.preparing to ordering target business customer
4、 拟订租金售价建议
4.Preparing ordering rent saling price suggestion
5、 租金预算案
5.rent bugeting case
6、 招租推广策略建议
6.rent populization strategy suggestion
7、 整体运作进度表制作
Making the movement process table
8、 行动策划流程表制作
Making action maketing process table
9、 目标客户、消费群体定位
Orientating target customer,consumptiom group
招商代理服务
Rent Agent Service
1、 第一期-----宣传推广及统筹等工作
the first period ---Advertisement populization and collecting job
and so on
2、 第二期-----全面推广公开招商
The second period --- popularize the work that inviting businessmen
to open companies in overall
3、 第三期------交付使用及试业开幕等工作
The third period ---the work that puting into service and trying to
open business and so on.
4、商场开幕后之商户跟进
专业顾问及代理服务特色:
professional consultant and agent service feature
熟悉国内商业地产及零售业市场,深入了解国内各城市消费者、经营者及投资者的心态;
Be familiar with domestic commercial real estate and retail
market,acknowledge the intetion of domestic customers.management
people and investors
多年的实际操盘经验,对不同类型及规模的项目均具备丰富的策划推广及招商经验;
Years of practical experience forces of different types and sizes of
projects are rich in the planning and promotion of investment
experience;
从业人员专业、资深,同时具备高度责任感和诚信的从业道德;
Practitioners professional, experienced, and have engaged in
the moral sense of responsibility and integrity;
强大的平台网络和丰富的客户资源;
Powerful platform networks and rich client resources;
合作程序
Cooperation
procedure
1、发展商将有关项目资料(效果图、平面结构图、地理方位图、企业介绍、项目现状、项目发展依据、项目发展目标、项目地市场调研资料、等)通过邮件、传真、电话等形式进行初步交流。
1. The developer of the project will send the information (results
maps, graphic charts, geographic location maps, business
presentations, project status, project development basis, the
project development objectives, projects, market research
information, etc.) by mail, fax, telephone and other forms of the
initial communications.
2、发展商与服务商进行直接全方位对话,加深了解。
2. The developer and service provider to take a direct-dialogue and
mutual understanding.
3、双方确定合作意向。
3. The two sides identified cooperative intentions.
4、发展商须发出邀请函(传真、邮件、电话等形式)。
4. The developer has to extend an invitation letter (fax, mail,
telephone, etc.).
5、服务商将根据项目情况,赴现场考察调研、与发展商总经理(或项目直接负责人)进行沟通交流(项目现状分析、项目做什么、项目每个环节怎么做、双方合作模式等)。
5.Service providers will be based on projects, study visits to the
scene, and the developers of (or directly responsible for the
project) for communication (analysis of the status of projects,
project do, every aspect of the project do, the patterns of
cooperation, etc.).
6、合作达成,组建项目小组,开始操作。
6.Cooperation reached, a project team began to operate .
中国商业地产杂志资源平台服务内容及收费标准
类别 服务内容
费用(元)
会员 年度《中国商业地产》杂志一套,共6期; 1800/年
一个整版广告(或2个P篇幅采访或软文宣传);
8折优惠参加我社主办或承办的各种大会、论坛、培训。
理事单位 参加本理事会活动; 9800/年
在每期杂志版权页刊登理事单位的名称;
理事单位每年可免费在杂志上刊登彩色广告1版;每年免费享受 2个P篇幅采访或项目宣传;
7折优惠参加中国商业地产杂志社主办或承办的各种大会、论 坛、培训;
将理事单位的项目资料或招商手册以电子版的形式E-MAIL发给零售界人士、金融基金等业界人士;
免费获赠每期《中国商业地产》杂志5本;
在《中国商业地产》杂志行业动态栏目随时对理事单位的公司及项目进行报道;
在中国商业地产总网www.shop-china.cn发布理事单位的各种信息。
版面认购 版面 价格(元) 版面 价格(元)
封面 80,000 封三对页 15,000
封底 50,000 内页广告 10,000/P
封二 30,000 内页软文 5,000/P
封二对页 25,000 目录页冠名
12,000/期
封三 20,000 随刊楼书/招商手册
28,000/4P
中华商铺网广告资源:www.18108.com/6.asp
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